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Jiji, Nigeria’s biggest online classified shopping platform has announced a rebranding move to foster growth beyond Nigeria into 4 other African markets.

The rebranding involved a new vision, mission, and position to mirror the up-to-date and improved buzzword; “Because Deals Can Be Easy” and the design approach of the company.

The new theme encompasses Jiji’s goal to ensure its users get an exquisite customer experience, building a friendly interface where sellers and buyers can easily navigate to make sales and purchase products.

Speaking on the rebranding, Valeriia Kupreichuk, the brand manager of Jiji Africa, explained the goal the company was built on:

We are not a shop, so we don’t sell any products. Instead, we improve making deals to help people find each other and get what they want. We want things to become easier with the Jiji platform.

Valeriia Kupreichuk

Founded by Anton Wolyansky, Mykola Zorin in 2014, Jiji was first launched in Nigeria before diving into four other African countries in 2019. The company’s product offering includes buying, selling, hiring, renting, swapping, advertising, among others.

In April 2019, the company was acquired by OLX, boosting its monthly users to 8,000,000. In June this year, Cars45 also acquired the company.

Prior to the acquisition by Cars45, the Jiji app attained the number one most downloaded app in the Shopping category by Nigerian Android users in 2018, and it is currently the highest-rated app in Nigerian e-commerce.



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