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Data Tracking
Digital Marketing

Data Tracking: 6 Ways to Streamline Business Data

Introduction: In today’s data-driven world, organizations are often overwhelmed by the sheer volume of information available to them. The desire to capture every data point

Digital Marketing

Google Analytics 4 Custom Reports: A Comprehensive Guide

Introduction Discover how to create custom reports in Google Analytics 4 using the powerful Explorations feature. In this blog post, we’ll explore the main components

Fintech Digital Marketing Financial Inclusion

Fintech revenue to hit $6bn in Africa 

With Fintech revenue reaching between $4.5 billion and $6 billion, the introduction of financial technology (Fintech) has had a favorable impact on the expansion of

Digital Marketing ecommerce

Jumia CEOs Resign Amid Company Losses

Sacha Poignonnec and Jeremy Hodara, the co-founders and co-CEOs of Jumia Technologies, have both resigned from their positions with immediate effect.  This comes as Bloomberg

Digital Marketing ecommerce Funding Technology

Cellulant Wallet To Receive Virtual Cards From MasterCard

Through the partnership, customers will be able to pay anywhere in the world using a Mastercard virtual payment solution connected to the Cellulant wallet, Tingg.

Digital Marketing ecommerce Technology

eNaira: Our Goal Is To Achieve 100% Cashless Economy, Says Emefiele

According to the Central Bank of Nigeria (CBN), attempts are being made to make Nigeria’s economy entirely cashless.  This was declared by CBN Governor Godwin

Digital Marketing Events Fintech StartUps Technology

Efenure, A Former Director At Mastercard, Has Been Appointed By Flutterwave As Head Of Risk For Africa.

Emmanuel Efenure, a former Director of Customer Engagement and Performance at Mastercard who oversaw Customer Compliance and Risk initiatives for Sub-Saharan Africa, has joined Flutterwave

Banking Digital Marketing ecommerce Fintech

Youths Resort To Digital Banks For Better Rates

Due to the higher interest rates offered by digital banks, many young Nigerians prefer them over the traditional banking system.  The institutions provide convenience and,

Business Digital Marketing ecommerce

African Businesses Can Use Google Pay Thanks to Flutterwave

Recently, Google Pay, a mobile payment service created by Google, was added as a payment option on Flutterwave, the top provider of payments technology in

Digital Marketing ecommerce StartUps Technology

Wayapay Releases Remittance App For African Immigrants

A full-service digital bank and money transfer app has apparently been introduced by Wayapay, a remittance provider geared toward the demands of immigrants from Africa.